P R E S S


How Original! Peanuts x STORY Collaboration

AUGUST - OCTOBER 2018


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STORY, New York’s ever-changing concept store, unveils its 41st installation, How Original! STORY, open through October 7th 2018. Produced in collaboration with Peanuts Global Artist Collective, an unprecedented, worldwide arts initiative that engaged seven contemporary artists to blend Charles Schulz’s signature hand-drawn vision with their own individual styles and mediums, the retail experience turns hype culture into a celebration of radical self-expression in an age of remixes and reboots. Drawing on the artistry of the partnership and the spirit of originality that permeates NYC during Fashion Week, STORY invites the city to discover the Peanuts gang anew and express themselves through exclusive collaborations. OFF DUTY NYC created a custom denim jacket and pouch in collaboration with Nina Chanel Abney’s artwork.


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